The Problem
Hooch Booch, a newer company, is struggling to scale its product and increase brand awareness.
The Solution
Create a comprehensive marketing plan with a big idea conveyed through various activations and social.
Background
Hooch Booch is a Denver-based hard kombucha company. The company was inspired by the roaring twenties prohibition area, embodying it’s art deco style.
Where do we start?
Take a look into Hooch Booch and existing the Hard Kombucha Market!
























































What can we take from the existing market?
How do we increase brand awareness?














































