The Problem
Velveeta is known for being the gross, melty cheese that our elders enjoy. How do we get Gen Z to indulge and engage?
The Solution
Redefine what it means to Melt. Invite Gen Z into these “Melting Moments” with Velveeta
So, how do we get Gen-Z Melting?
let’s redefine what it means to melt
Print!
Melting Billboards!
Activations!
Melt into a box of cheesy themed chocolates.
AD: Lexi Legeer, Dahlia Nin
CW: Ridge Hutton